Skin Brighteners Dark Spot Treatment Products

Latest Skincare Concern--Dark Spots

Move over, wrinkles. Dark spots and uneven complexion would be the latest skincare concerns as dark spot treatment products that advertise to brighten turn white hot.

Best Dark Spot Treatment--
Skin Brighteners that Erase Dark Spots are a Hot Trend

If you feel you are seeing spots any time you try look in the mirror these days, you are not alone.

Based on market research group NPD, dark spots have tied lines and wrinkles as Americans' top face and skincare concerns.

"It is the fastest-growing" category in high-end retail, says Karen Grant, NPD's senior global industry analyst for beauty.

"We have seen a surge in growth."

In the last 4 years, the dark spot treatment market has more than doubled, to $362 million this year, states NPD. It is also brought towards the rise of counterfeit dark spot products, which could contain mercury, among other dangerous ingredients.

Research conducted recently uncovered an Alameda family rich in levels of mercury in their bloodstream, requiring a health department investigation. The reason: an skin-bleaching dark spot treatment cream from Mexico.

In all, 22 individuals in five homes across California and Virginia had high mercury levels by using the treatment products. Mercury can harm the nervous system and can also be fatal.

Cases such as this, though rare, would be the dark underside of the boom in nonpresciption dark spot treatment products claiming to gently even out overall skin pigment and treat hyperpigmentation, or dark spots, whether they are from acne scars, sun-damage, age or the body's hormones.

You will find lots of these over-the-counter dark spot treatment products that leading hyperpigmentation expert Dr. Valerie D. Callender says she could not cover all of them in her own latest research paper, tentatively entitled "Skin Lighteners," scheduled to become released early in the year in the journal Cosmetic Dermatology.

"There were too many,” says Callender, a dermatology professor at Howard University College of Medicine in Washington, D.C. "It was ridiculous, like hundreds."

You will find new dark spot treatment creams, lotions, serums, toners and skin cleansers that you could apply on your face, neck, chest area and hands, from Kiehl's Clearly Corrective serum to iS Clinical's White Lightening Complex to L'Oréal's Youth Code. Even acne line Proactiv has added its very own Dark Spot Corrector.

Because of so many options, it appears as though everybody has discovered the best dark spot treatment.


Clinique's Even Better Clinical Dark Spot Corrector

One good reason, states NPD's Grant, is a general change in messaging and marketing that she credits to Clinique's Better Still Dark Place Corrector 2010 campaign. "Clinique demonstrated what it really did on television and on internet, too, with YouTube videos.

It was women you can identify with, not only models. It drove awareness.

"Before, dark spot treatments was for age spots. It had been very restricting in the appeal. Now, it attracts women in their 20s, and 50s and 60s."

Additionally, it cuts across all ethnic backgrounds and skin tones, an essential distinction that distinguishes U.S. customers in the more well-established Asian market, where dark spot treatment products that "whiten" came from.